5 articles tagged with “shopify”
Shopify reports revenue and at best gross profit, never Shopify net margin, because it cannot see payment fees, shipping, returns, or ad spend. Here is the gap, costed on a $30 candle.
MAP violations on Shopify are silent profit killers that invite brand penalties and channel conflict. Here's how to enforce them automatically at checkout.
A margin floor is the minimum acceptable profit on any order. Shopify has no native version — here's how to build one that actually works.
Coupon stacking silently drains margin on every discounted order. Here's how to stop it without blocking legitimate buyers.
Shopify Scripts stopped executing on June 30, 2026 — no error, no warning. Here's how to find which orders shipped without your margin and discount logic, and what to do next.