2 articles tagged with “margin management”
Shopify Plus is the best platform for scaling ecommerce revenue. It's also structurally blind to profitability at the order level. Here's why — and what Shopify Plus merchants need to build around it.
Most ecommerce brands track revenue obsessively but manage profit reactively. Profit governance is the operational discipline of enforcing margin rules at the point of transaction — before orders ship, not after reports land.