AOV

2 articles tagged with “AOV”

How do I set a free shipping threshold that protects margin?

Set a free shipping threshold with one formula, then lift it above your AOV. Here is the math, worked on a $28 serum, and why round numbers leak money.

Herzel Mishel·June 27, 2026

AOVMarginPricing

My AOV is too low to cover per-order costs, what do I do?

Low AOV ecommerce fix: compute the minimum viable AOV from your per-order fixed costs, then raise order value above it with bundles, minimums, and a free-shipping threshold.

Herzel Mishel·June 27, 2026

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