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Ecommerce platform

1 article tagged with “ecommerce platform”

shopify plusprofitabilityshopify scripts

The Shopify Plus Profitability Problem: Why the Best Platform for Revenue Is Broken for Margin

Shopify Plus is the best platform for scaling ecommerce revenue. It's also structurally blind to profitability at the order level. Here's why — and what Shopify Plus merchants need to build around it.

Herzel Mishel·March 29, 2026

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