Pricing
3 articles tagged with “pricing”
ShippingPricingConversion
Should I absorb shipping or pass it to the customer?
Absorbing shipping wins until passing it drops conversion past your break-even delta. Here is how to compute that number for your store and test it.
Herzel Mishel·
TariffsPricingMargin
Do I need to update my pricing every time tariff rules change?
You do not need to reprice on every tariff rule change. Reprice only when a duty shift pushes contribution margin below your floor, and here is the trigger rule, costed on a $40 planter.
Herzel Mishel·
AOVMarginPricing
My AOV is too low to cover per-order costs, what do I do?
Low AOV ecommerce fix: compute the minimum viable AOV from your per-order fixed costs, then raise order value above it with bundles, minimums, and a free-shipping threshold.
Herzel Mishel·
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