3 articles tagged with “pricing”
Absorbing shipping wins until passing it drops conversion past your break-even delta. Here is how to compute that number for your store and test it.
You do not need to reprice on every tariff rule change. Reprice only when a duty shift pushes contribution margin below your floor, and here is the trigger rule, costed on a $40 planter.
Low AOV ecommerce fix: compute the minimum viable AOV from your per-order fixed costs, then raise order value above it with bundles, minimums, and a free-shipping threshold.