Minimum Order Value Enforcement

Minimum order value enforcement is the order-limits discipline applied with a margin lens. The mechanics are familiar to most merchants: a minimum order value (MOV) requires the cart to reach a dollar threshold before checkout is allowed, a max-quantity rule caps how many units of a SKU a single order may contain, and a per-customer cap limits how many units or orders one customer may place over a window. What separates enforcement-grade order limits from a storefront cart message is where they are imposed. A cart-page banner asking the customer to 'add $15 more to check out' is a suggestion the customer can route around; true enforcement on Shopify happens server-side in the Cart and Checkout Validation Function, which returns a validation error and keeps the buyer from completing checkout while a limit is violated, so the constraint holds regardless of theme code or app conflicts. The margin angle is what makes these limits worth deriving from cost data rather than picking as round numbers. A MOV is most defensible when it is set at the cart value where shipping subsidy and payment-processing fixed costs stop consuming the entire margin; below that point, small orders ship at a structural loss. Max-quantity caps protect against single orders that exhaust thin per-unit margin, or that signal resale and promo abuse on deeply discounted SKUs. Per-customer caps protect new-customer-discount economics by stopping one buyer from harvesting a loss-leading offer across many orders. Agentis does not enforce order limits in checkout; MOV and quantity caps are set in Shopify or a validation Function. What a post-order margin check adds is evidence and a backstop: because Agentis computes each order's true net margin within 60 seconds of it being placed, its records show the order sizes and patterns where margin actually breaks, which is the data to set the thresholds from, and orders that pass checkout but still fall below floor are flagged or held before fulfillment. Connection to adjacent concepts: minimum order value enforcement is implemented on the Cart and Checkout Validation Function; it is one category of checkout enforcement alongside discount combination rules; and the thresholds are most naturally owned by finance in a policy engine rather than buried in checkout code.