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  5. DTC Brand Margin Protection

Agentis Solution

Profit Floor Enforcement Built for DTC Brands

Stop invisible margin erosion from stacked promos, influencer codes, and free shipping thresholds. Agentis enforces profit floors at checkout for DTC brands on Shopify Plus.

The Problem

DTC brands live and die by promotions. Flash sales, influencer codes, free shipping thresholds, loyalty rewards, and bundle discounts are table stakes for growth. But when these incentives stack at checkout, margin disappears. A customer using an influencer code on a free-shipping-eligible bundle during a flash sale can easily push an order below breakeven. Most DTC operators don’t see this until the monthly P&L lands, and by then thousands of unprofitable orders have already shipped.

How Agentis Solves It

Agentis sits inside your Shopify Plus checkout and evaluates every order against your profit floor in under 10ms. It factors in live COGS from NetSuite via Celigo, real-time freight costs by zone, FX rates for international orders, and the combined impact of every discount, code, and threshold applied. When an order would breach your floor, Agentis enforces your configured action: blocking the stack, adjusting the discount, or flagging for review.

Key Benefits

  • Prevent promo stacking from pushing orders below your profit floor
  • Protect margins on influencer and affiliate code redemptions
  • Maintain free shipping thresholds without sacrificing profitability
  • Get real-time visibility into per-order margin across every promotion

Platform Features

  • —Real-time evaluation of stacked discounts, codes, and thresholds at checkout
  • —Live COGS sync from NetSuite via Celigo for accurate cost basis
  • —Configurable profit floors per SKU category, promo type, and customer segment
  • —Influencer and affiliate code margin tracking per redemption
  • —Sub-10ms checkout evaluation with zero impact on conversion rates

Built for

DTC brands doing $1M–$50M annually on Shopify Plus

Frequently Asked Questions

Will Agentis block my customers from checking out?

No. Agentis enforces your configured rules silently. Depending on your setup, it can adjust a discount to meet your floor, prevent a code from stacking, or flag the order for review, all without disrupting the customer experience.

How does Agentis handle influencer codes?

Agentis evaluates every discount code (including influencer and affiliate codes) against live COGS and freight data at checkout. If a code combined with other promotions would breach your profit floor, Agentis enforces your configured action automatically.

Can I set different profit floors for different product categories?

Yes. Agentis supports configurable profit floors per SKU category, promo type, customer segment, and shipping zone. High-margin categories can have different thresholds than low-margin ones.

Key Concepts

Margin Analysis

Discount Stacking

When multiple discounts, such as a site-wide sale, a coupon code, and a loyalty reward, combine on a single order, compounding margin loss beyond what any individual promotion intended.

Profit Governance

Promo Abuse

When customers exploit coupon codes, referral programs, or promotional mechanics beyond their intended use, generating orders that erode margin through illegitimate discounting.

Profit Governance

Profit Floor

The minimum gross margin required before an order is confirmed at checkout. Orders falling below the profit floor are blocked, modified, or redirected.

Margin Analysis

Margin Leakage

The gradual, often undetected loss of profit across many orders, driven by small per-order cost overruns that compound into significant revenue erosion over time.

Free Audit, No Commitment

Protect Every Order's Profit Margin

See exactly how much margin Agentis can recover for your store in 7 days, no commitment required.

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