Agentis Solution
Profit Floor Protection Built for DTC Brands
Stacked promos, influencer codes, and free-shipping thresholds can push an order below breakeven. Agentis checks every DTC order's true margin within 60 seconds and flags or holds below-floor orders before they ship.
The Problem
DTC brands live and die by promotions. Flash sales, influencer codes, free shipping thresholds, loyalty rewards, and bundle discounts are table stakes for growth. But when these incentives stack at checkout, margin disappears. A customer using an influencer code on a free-shipping-eligible bundle during a flash sale can easily push an order below breakeven. Most DTC operators don’t see this until the monthly P&L lands, and by then the unprofitable orders have already shipped.
How Agentis Solves It
Agentis watches every order as it comes in from your Shopify Plus store. Within 60 seconds of each order being placed, it computes true net margin using COGS from NetSuite via Celigo, freight by zone, payment fees, FX for international orders, and the combined impact of every discount, code, and threshold the customer applied. When an order falls below your floor, Agentis takes the action you configured: flag it with the leak and a recommended fix, or hold it automatically before fulfillment. Checkout itself is untouched, so conversion is unaffected; what changes is that loss-making orders stop shipping unnoticed.
Key Benefits
- Catch orders where promo stacking pushed margin below your floor, before they ship
- See the margin on every influencer and affiliate code redemption
- Keep free shipping thresholds while knowing which orders they made unprofitable
- No change to checkout or conversion: Agentis acts after the order is placed
Platform Features
- —Per-order evaluation of stacked discounts, codes, and thresholds within 60 seconds
- —Live COGS from NetSuite via Celigo for an accurate cost basis
- —Configurable profit floors per SKU category, promo type, and customer segment
- —Influencer and affiliate code margin tracking per redemption
- —Flag or hold-before-fulfillment actions, logged to the Evidence Ledger
Built for
DTC brands doing $1M–$50M annually on Shopify Plus
Frequently Asked Questions
Will Agentis block my customers from checking out?
No. Agentis never touches checkout. The customer completes the purchase exactly as they do today, and Agentis checks the order after it is placed, within 60 seconds. There is no added delay and no impact on conversion. What changes is the outcome for the small share of orders that breach your profit floor once every discount, code, and threshold is combined. Those orders are either flagged, so your team sees the leak and a recommended fix while the order continues, or automatically held before fulfillment, so it does not ship until someone decides to release, adjust, or cancel it. Which action applies is your decision, configured per SKU category, promo type, and customer segment. Most DTC brands start with flags only to see how often each floor is breached, then turn on holds once they trust the numbers.
How does Agentis handle influencer codes?
Agentis evaluates every order that uses a discount code, including influencer and affiliate codes, against live COGS, freight, fees, and FX after the order is placed. Influencer codes are risky precisely because they rarely arrive alone. They stack with flash sales, free shipping thresholds, loyalty rewards, and bundle discounts, and the combination is what pushes an order below breakeven, not the code by itself. Agentis looks at the whole stack together, and if the order falls below your floor it is flagged or held before it ships. Agentis also tracks margin per redemption on influencer and affiliate codes, so you can see which partnerships produce profitable orders and which mainly compress margin. Use that view when you renegotiate code depth or decide which partner codes may combine with sitewide promotions in Shopify.
Can I set different profit floors for different product categories?
Yes. Agentis supports profit floors per SKU category, promo type, customer segment, and shipping zone. This matters for DTC brands because promotions rarely hit every category evenly. A flash sale on a high-margin hero product can absorb a stacked influencer code and still clear breakeven, while the same stack on a low-margin accessory or bundle may not. Setting floors per category means a single sitewide promotion is evaluated differently across your catalog without separate campaigns. Promo-type floors let you treat influencer codes, loyalty rewards, and free shipping thresholds differently; segment floors distinguish first-time buyers from repeat customers; zone floors reflect real freight cost differences. Every floor is checked against live NetSuite COGS on each order within 60 seconds. Begin with your top categories by promotional volume and set floors there first.
Sources
Key Concepts
Margin Analysis
Discount Stacking
When multiple discounts, such as a site-wide sale, a coupon code, and a loyalty reward, combine on a single order, compounding margin loss beyond what any individual promotion intended.
Profit Governance
Promo Abuse
When customers exploit coupon codes, referral programs, or promotional mechanics beyond their intended use, generating orders that erode margin through illegitimate discounting.
Profit Governance
Profit Floor
The minimum margin an order must clear after discounts, COGS, freight, fees, and FX are counted. Orders that fall below the profit floor are flagged for review or automatically held before they ship.
Margin Analysis
Margin Leakage
The gradual, often undetected loss of profit across many orders, driven by small per-order cost overruns that compound into significant revenue erosion over time. Also called revenue leakage, a term more common in marketplace-seller (Amazon/Walmart) contexts for the same underlying pattern.
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