Promo Abuse

Promo abuse encompasses a range of behaviors where customers manipulate promotional systems for unintended savings: sharing single-use coupon codes publicly, creating multiple accounts to reuse new-customer discounts, exploiting referral loops, or combining promotions in ways the merchant never intended. For mid-market ecommerce brands, promo abuse can quietly add up to significant annual margin loss. The challenge is detection: promo abuse often looks like normal promotional usage at the individual order level and only becomes visible in aggregate analysis. Common vectors include coupon aggregator sites that publish private codes, browser extensions that auto-apply leaked coupons, and serial returners who exploit free-return policies on deeply discounted items. Inside checkout, Shopify's discount settings (usage limits, one use per customer, combination rules) are the first line of defense against discount abuse and coupon abuse. Behind them, Agentis checks every placed order's discount combination against a live margin floor within 60 seconds and flags or holds abusive, below-floor orders before they ship, so the abuse that gets through checkout does not also get through fulfillment.