Profit Governance
Profit Floor
Definition
The minimum margin an order must clear after discounts, COGS, freight, fees, and FX are counted. Orders that fall below the profit floor are flagged for review or automatically held before they ship.
By Herzel MishelFounder, AgentisLast reviewed
A profit floor is the minimum acceptable margin threshold a merchant sets for each order. Unlike traditional margin targets that are monitored retroactively at month-end, a profit floor is checked on every order as it comes in. Agentis evaluates each order within 60 seconds of it being placed against the configured floor, factoring in applied discounts, current COGS from NetSuite, freight zone costs, payment fees, and FX rates, and either flags any order that falls below it with the leak and a recommended fix, or automatically holds it before fulfillment under rules the merchant approves. Profit floors can be configured per SKU category, freight zone, promo type, or any combination, giving merchants granular control over the minimum acceptable profitability of each order. It is worth distinguishing a pricing floor from a margin floor, because the two are often conflated. A pricing floor (or list-price floor) governs what you ADVERTISE: the lowest price a SKU may be shown or sold at, the mechanism behind MAP enforcement and the output of repricing tools that set automated pricing floors against competitor data. A margin floor governs what you NET per order after discounts, COGS, freight, fees, and FX are subtracted; it is indifferent to list price and cares only about the dollar or percentage profit that survives to the bottom line. A profit floor is a margin floor: Agentis is not a repricer and does not set advertised prices or change the cart at checkout. It checks the margin floor on each placed order and flags or holds the specific orders where the realized combination of price and cost breaches it, even when every individual list price remains perfectly compliant.
Sources
Related Terms
Margin Analysis
Checkout Margin Erosion
The loss of profit margin that happens when an order is priced at checkout, caused by unmonitored discount stacking, freight cost miscalculation, FX fluctuations, and stale COGS data.
Margin Analysis
Margin Intelligence
Real-time visibility into per-order, per-SKU, and per-channel profitability using live data from ERP, logistics, and FX systems.
Profit Governance
Profit Governance
A systematic framework for applying profitability rules to every order, so no order ships below acceptable margin thresholds without review.
Read the full guide: Shopify Margin Floor: What It Is and How to Set One
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Related Solutions
Agentis Solution
DTC Brand Margin Protection
Stacked promos, influencer codes, and free-shipping thresholds can push an order below breakeven. Agentis checks every DTC order's true margin within 60 seconds and flags or holds below-floor orders before they ship.
Agentis Solution
Shopify Plus Profit Analytics
Go beyond Shopify's native reporting. Agentis computes true net margin on every Shopify Plus order within 60 seconds, using live NetSuite COGS, freight, fees, and FX, and flags or holds below-margin orders before they ship.
See how Agentis compares to other ecommerce profit tools → View all comparisons