Agentis vs Northbeam
By Herzel MishelFounder, AgentisLast reviewed
Quick Verdict
Northbeam is a multi-touch attribution, media mix modeling, and marketing efficiency analytics tool. Agentis is the only platform that enforces profit floors in real-time at Shopify Plus checkout, evaluating live COGS, freight zones, and FX rates in under 10ms before an order is confirmed. They solve fundamentally different problems.
The Core Difference
Northbeam excels at multi-touch attribution, media mix modeling, and marketing efficiency analytics. It gives you visibility into what happened after orders are placed, helping you understand trends and make better decisions over time.
Agentis operates at a different layer entirely. Every checkout on your Shopify Plus store is evaluated against your live profit floor, pulling real COGS from NetSuite, applying freight zone costs, and adjusting for live FX rates, in under 10ms. Orders that fall below your margin threshold are blocked or modified before they're confirmed.
The result: you stop losing money on every unprofitable order, not just understand that you lost it.
Feature-by-Feature Comparison
| Feature | Agentis | Northbeam |
|---|---|---|
| Real-time checkout enforcement | ||
| COGS tracking | ||
| Margin alerts | ||
| Shopify Plus integration | ||
| NetSuite / ERP integration | ||
| Freight zone modeling | ||
| FX rate adjustment | ||
| Checkout order blocking | ||
| Profit dashboard | ||
| Ad attribution | ||
| LTV analytics |
Why choose Agentis
- Blocks below-margin orders before they are confirmed. No post-purchase regret.
- Syncs live COGS from Oracle NetSuite via Celigo in real-time
- Applies freight zone cost modeling per shipment destination
- Adjusts for live FX rates on international orders automatically
- Evaluates every checkout in under 10ms with zero customer friction
- Purpose-built for Shopify Plus mid-market merchants ($1M–$50M GMV)
When to choose Northbeam
Choose Northbeam if your primary challenge is optimizing paid media allocation and understanding true CAC across channels. Use Agentis alongside it when you need to enforce profit floors at checkout so the orders Northbeam optimized for don't leak margin through discount stacking or freight overruns.
Northbeam Strengths
- Advanced multi-touch attribution modeling across all paid channels
- Media mix modeling (MMM) for budget allocation without relying on pixel data
- Strong focus on "profitable growth" positioning — helps optimize for blended CAC
- Tracks $130B+ in GMV with deep DTC brand adoption
Honest Assessment
Where Northbeam falls short for margin protection
- Attribution and analytics only — no checkout-level margin enforcement
- Optimizes marketing spend but cannot prevent below-margin orders at checkout
- No COGS tracking or ERP integration for real landed cost visibility
- Focused on media efficiency, not per-order or per-SKU profitability enforcement
Frequently Asked Questions
What is the difference between Northbeam and Agentis?
Northbeam optimizes how you spend your marketing budget — it shows you which channels drive profitable customers and models budget allocation. Agentis enforces profitability at the transaction level — it prevents below-margin orders from confirming at checkout regardless of how they were acquired. Both tools target profitable growth, but at different points in the value chain: Northbeam on the acquisition side, Agentis on the transaction side.
Does Northbeam track gross margin or contribution margin?
Northbeam tracks blended ROAS, CAC, and LTV — marketing efficiency metrics. It does not integrate with ERP systems for real-time COGS, does not model freight zone costs, and cannot calculate per-order contribution margin (CM2/CM3). For order-level profitability and checkout enforcement, Agentis provides the data layer Northbeam's metrics assume.
Can Northbeam prevent unprofitable orders?
No. Northbeam is a measurement and optimization platform. It can tell you that a particular campaign is acquiring below-threshold LTV customers, but it cannot intervene in the checkout process. Agentis enforces your profit floor in real-time at checkout — blocking or redirecting orders that fall below your minimum margin before they confirm.
Should I use Northbeam and Agentis together?
Yes — they solve different problems that compound each other. Northbeam ensures your marketing spend acquires customers with the right LTV economics. Agentis ensures each transaction from those customers is margin-positive. Without both, you can optimize CAC on the acquisition side while leaking margin through discount stacking or freight overruns on the transaction side.
Related Solutions
Agentis Solution
Shopify Plus Profit Analytics
Go beyond Shopify’s native reporting with real-time margin intelligence that factors in live COGS from NetSuite, freight zone costs, and FX rates.
Agentis Solution
Ecommerce Margin Intelligence
Real-time visibility into per-order, per-SKU, and per-channel profitability using live data from your ERP, logistics, and FX systems.
Free Audit
See exactly how much margin is leaking through your checkout
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