Feature Comparison · 2026

Agentis vs Northbeam

Quick Verdict

Northbeam is a multi-touch attribution, media mix modeling, and marketing efficiency analytics tool. Agentis works after an order is placed and before it ships: within 60 seconds it computes the order's true net margin from NetSuite COGS, freight, fees, and FX, then flags it or holds it before fulfillment under rules you approve. They solve different problems and often run side by side.

By Herzel MishelFounder, AgentisLast reviewed August 9, 2026

The Core Difference

Northbeam excels at multi-touch attribution, media mix modeling, and marketing efficiency analytics. That is its job, and the strengths and limitations below are judged on margin protection only, not on everything the product does.

Agentis sits at a specific point in the order lifecycle: between order placed and order shipped. Within 60 seconds of each order on your Shopify, Shopify Plus, or SHOPLINE store, it computes true net margin using live COGS from Oracle NetSuite plus freight, fees, and FX. Orders below your margin floor are flagged with the leak and a recommended fix, or automatically held before fulfillment under rules you approve, and every decision is logged to the Evidence Ledger.

The result: you catch a below-margin order while it can still be fixed, instead of finding it at month-end close.

Feature-by-Feature Comparison

Feature	Agentis	Northbeam
True net margin on every order (COGS, freight, fees, FX)
COGS tracking
Margin alerts
Shopify Plus integration
NetSuite / ERP integration
Freight cost modeling
FX rate adjustment
Holds below-margin orders before they ship
Profit dashboard
Ad attribution
LTV analytics

Why choose Agentis

Computes true net margin on every order within 60 seconds of it being placed
Holds below-margin orders before fulfillment under rules you approve, or flags them with a recommended fix
Uses live COGS from Oracle NetSuite (commonly via Celigo)
Includes freight, payment fees, and FX in each order's margin
Works after the order is placed, so the shopper's checkout is untouched
Works with Shopify, Shopify Plus, and SHOPLINE, and logs every decision to an Evidence Ledger

When to choose Northbeam

Choose Northbeam if your primary challenge is optimizing paid media allocation and understanding true CAC across channels. Use Agentis alongside it when you need each order's true net margin checked before it ships, so the orders Northbeam optimized for don't leak margin through discount stacking or freight overruns.

Northbeam Strengths

Advanced multi-touch attribution modeling across all paid channels
Media mix modeling (MMM) for budget allocation without relying on pixel data
Strong focus on "profitable growth" positioning — helps optimize for blended CAC
Tracks $130B+ in GMV with deep DTC brand adoption

Honest Assessment

Where Northbeam falls short for margin protection

Attribution and analytics only, with no per-order margin check
Optimizes marketing spend but cannot act on below-margin orders before they ship
No COGS tracking or ERP integration for real landed cost visibility
Focused on media efficiency, not per-order or per-SKU profitability enforcement

Frequently Asked Questions

What is the difference between Northbeam and Agentis?

Northbeam optimizes how you spend your marketing budget: it shows you which channels drive profitable customers and models budget allocation. Agentis works at the order level: after each order is placed and before it ships, it computes true net margin and flags or holds below-margin orders, regardless of how the customer was acquired. Both target profitable growth, but at different points in the value chain: Northbeam on the acquisition side, Agentis on individual orders. Northbeam's strengths are advanced multi-touch attribution across all paid channels, media mix modeling for budget allocation without relying on pixel data, and a strong focus on profitable growth and blended CAC. Its limitations for margin protection are that it is attribution and analytics only, with no COGS tracking or ERP integration for real landed cost visibility, and it cannot act on below-margin orders. A merchant whose main question is where to spend the next marketing dollar should look at Northbeam; one whose problem is orders leaking margin through discount stacking or freight overruns needs a per-order check.

Does Northbeam track gross margin or contribution margin?

Northbeam tracks blended ROAS, CAC, and LTV: marketing efficiency metrics. It does not integrate with ERP systems for live COGS, does not model freight zone costs, and does not calculate per-order contribution margin (CM2/CM3). For order-level profitability, Agentis computes each order's net margin from NetSuite COGS, freight, fees, and FX, the cost data Northbeam's metrics do not include. Those metrics are exactly what a performance marketing team needs for budget allocation, and Northbeam's media mix modeling adds a view that does not depend on pixel data. The gap is that blended ROAS and CAC treat revenue as the outcome, while contribution margin depends on landed cost inputs Northbeam does not hold. Campaign-level efficiency can therefore look healthy while individual orders inside the campaign ship below cost. Be clear about which question you are answering: how efficient is my spend, or how profitable is each order.

Can Northbeam stop unprofitable orders from shipping?

No. Northbeam is a measurement and optimization platform. It can tell you that a particular campaign is acquiring below-threshold LTV customers, but it does not act on individual orders. Agentis does: within 60 seconds of each order being placed, it computes true net margin and flags the order or holds it before fulfillment if it falls below your minimum margin. Northbeam's job is upstream of the transaction: attribution and media mix modeling tell you where to allocate budget so acquisition is efficient. Once a customer arrives, Northbeam has no COGS tracking, no ERP integration, and no order-level intervention, so it cannot see or hold an individual order that is unprofitable. The two problems compound: efficiently acquired customers can still place orders that leak margin through discount stacking or freight overruns. Decide whether the leak is on the acquisition side, the order side, or both, and address each where it occurs.

Should I use Northbeam and Agentis together?

Yes. They solve different problems that compound each other. Northbeam helps your marketing spend acquire customers with the right LTV economics. Agentis checks each order those customers place, flagging or holding the below-margin ones before they ship. Without both, you can optimize CAC on the acquisition side while leaking margin through discount stacking or freight overruns on individual orders. Northbeam's multi-touch attribution and media mix modeling handle the acquisition question, and Agentis handles the order-level question with COGS and landed cost data Northbeam does not hold. There is no overlap between them: Northbeam does not act on orders, and Agentis does not model media allocation. Together they connect spend efficiency and per-order profitability. Start with whichever side shows the larger gap, but recognize that fixing only one leaves the other open.